thank you for such a thoughtful and interesting article. You articulate many of my disorganised thoughts about trends and how disfunctional they are and I am really grateful for your clarity. And thank you so much for raising the Willy Wonka issue - it has bothered me for so long and I have wanted to raise it as an issue (cannot believe that craft chocolate makers who seem totally together in everything else about their businesses and place within the cocoa industry/supply chain etc are STILL dressing as Willy Wonka and Oompa Loompas) but am not a confident wordsmith.
Appreciate you saying that Charlotte. We have many (more) issues to tackle as an industry and I hope this can be a space where we begin some of that dialogue together. Cheers and happy new year!
thank you for such a thoughtful and interesting article. You articulate many of my disorganised thoughts about trends and how disfunctional they are and I am really grateful for your clarity. And thank you so much for raising the Willy Wonka issue - it has bothered me for so long and I have wanted to raise it as an issue (cannot believe that craft chocolate makers who seem totally together in everything else about their businesses and place within the cocoa industry/supply chain etc are STILL dressing as Willy Wonka and Oompa Loompas) but am not a confident wordsmith.
Appreciate you saying that Charlotte. We have many (more) issues to tackle as an industry and I hope this can be a space where we begin some of that dialogue together. Cheers and happy new year!